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Unformatted text preview: sporting goods. They tend to have varied media tastes, enjoying music and comedy shows on television, modern rock and to country music on the radio and read a variety of outdoor and women's magazines. Affluent Suburbia A m e r i c a ’s W e a l t h i e s t Dream Weavers White-collar Suburbia Upscale Suburbanites Group F: Metro Fringe Group G: Remote America Enterprising Couples Small-town Success New Suburbia Families Upscale America Status-conscious Consumers Affluent Urban Professionals Urban Commuter Families Solid Suburban Life Second-generation Success Successful Suburbia Small-town Contentment Second City Homebodies Prime Middle America Suburban Optimists Family Convenience Mid-market Enterprise Blue-collar Backbone Nuevo Hispanic Families Bernie and Hazel 10.63% of U.S. households (Types F01–F05) Jimmy and Debbie 7.39% of U.S. households (Types G01–G04) Ethnic Urban Mix Metro Fringe is a collection of five racially mixed, lower- The four Remote America Types reflect heartland Urban Blues middle-class Types located primarily in satellite cities such lifestyles, a mix of farming and small industrial Professional Urbanites as Kissimmee, FL, Flint, MI, Joliet, IL, and Fresno, CA. communities mostly located in the nation's midsection. Many of the group's households consist of young singles The working-class couples and families in this group tend Metro Fringe and couples who work at blue-collar and service industry to be employed in agriculture and blue-collar jobs that Steadfast Conservatives jobs. They tend to live in older single-family homes, pay modest wages. Moderate Conventionalists semidetached houses and low-rise apartments. Working Rural Communities Lower-income Essentials Small-city Endeavors American Diversity Suburban Advantage American Great Outdoors Mature America Southern Blues Urban Grit Grass-roots Living Remote America Hardy Rural Families Rural Southern Living The median home value is about half the national Overall, this group is relatively active and pursues sports- average, and a significant number of residents live in oriented lifestyles, participating in activities such as soccer mobile homes. and softball, rollerblading and skateboarding, go-carting and video gaming. No group has a lower population density, and few have higher rates for outdoors-oriented lifestyles. Households Coal and Crops Native Americana As shoppers, they patronize discount retailers where they spend their leisure time fishing, hunting, hiking and Aspiring Contemporaries buy the latest fashion and tech gear at low prices. horseback riding. In their homes, they're fans of electronic media, whether In their homes, they look to their TV sets for Aspiring Hispania it's watching youth-oriented cable channels like Spike TV, entertainment, especially game shows, soap operas and Rural Villages and Farms FX and Cartoon Network, or going online to chat forums home improvement shows. Their magazine tastes may Industrious Country Living and Web sites for job listings or music downloading. split along gender lines, with the men reading hunting Young Cosmopolitans Minority Metro Communities Stable Careers A m e r i c a ’s F a r m l a n d s publications while the women peruse home and family Comfy Country Living magazines. On the radio, country and western is the Small-town Connections Hinterland Families Struggling Societies Rugged Rural Style Latino Nuevo Struggling City Centers College Town Communities Metro Beginnings Urban Essence Unattached Multi-cultures Academic Influences African-American Neighborhoods Urban Diversity New Generation Activists Getting By Varying Lifestyles Military Family Life Major University Towns Gray Perspectives preferred choice of music. Group H: Aspiring Contemporaries Group I: Rural Villages and Farms Group J: Struggling Societies Derrick and Danielle 11.18% of U.S. households (Types H01–H04) Bobby and Becky 4.77% of U.S. households (Types I01–I05) Jose and Vanessa 6.58% of U.S. households (Types J01–J05) The four Types in Aspiring Contemporaries are all filled Representing America's agricultural and mining The five Types in Struggling Societies symbolize the with upward strivers. The households tend to be young communiti...
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This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at University of Arizona- Tucson.

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