19 of us households types a01a07 brendan and maureen

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Unformatted text preview: ity New Generation Activities Getting By Varying Lifestyles Military Family Life Major University Towns Gray Perspectives Page 6 Blake and Lauren 11.19% of U.S. households (Types A01–A07) Brendan and Maureen 13.26% of U.S. households (Types B01–B06) The seven Types in the Affluent Suburbia group comprise the wealthiest households in the nation. These segments outrank all other Mosaic USA Types in terms of household income, home value and educational achievement. The six Types in Upscale America are populated with mainly white, college-educated, couples and families living in the metropolitan sprawl. Concentrated in exclusive suburban neighborhoods, these households are predominantly white, college-educated, and filled with baby-boom parents and their children. With their managerial and executive positions paying six-figure-plus incomes, they enjoy the good life in fashionable houses outfitted with the latest technology. These are the Americans who drive luxury cars, belong to country clubs, travel abroad, and relax by sailing, golfing or skiing. Many are culture buffs who attend the theater, art shows, dance performances and concerts, all at high rates. Both their purchasing behavior and media choices reflect their interests in money management, travel, computers and gourmet foods. Most of the adults work as executives and white-collar professionals, and their upscale incomes provide them with large homes and comfortable lifestyles. They like to spend their leisure time getting exercise — jogging, biking and swimming are popular — or shopping for the latest in-fashion and high-tech electronics. They are active in community affairs as members of business clubs, environmental groups and arts associations. They are selective media fans who prefer magazines and cable TV channels that cover business, fashion and the arts. Their one exception is the Internet. These Americans are omnivorous Web users who go online for everything from banking and trading stocks to downloading music and buying merchandise. Group C: Small-town Contentment Group D: Blue-collar Backbone Group E: American Diversity Clint and Tammy 7.64% of U.S. households (Types C01–C05) Al and Carmen 6.57% of U.S. households (Types D01–D04) Louis and Helen 9.72% of U.S. households (Types E01–E06) The five Types in Small-town Contentment represent the nation’s middle-aged, upper-middle-class families living in small towns and satellite cities. The four Types in Blue-collar Backbone are a bastion of blue-collar diversity. This group features above-average proportions of both old and young residents, whites and Hispanics, families and singles, homeowners and apartment renters. American Diversity is a reflection of how different mid-America’s population really is. It is an ethnic mix of middle-aged couples, singles and retirees. As a group, they share moderate educations and a mix of well-paying jobs in white-collar, blue-collar and service professions. With their locations outside the nation’s major metros, these households can afford recently built homes and new SUVs and pickup trucks. They enjoy outdoor sports like hiking, fishing and camping. They also are close enough to big cities to frequent comedy clubs, nightclubs, and upscale malls for designer clothes and sporting goods. They tend to have varied media tastes, enjoying music and comedy shows on television, modern rock and country music on the radio, and fitness and music magazines from newsstands. They are active Internet users, going online for instant messaging, exchanging e-mail, and getting the latest sports scores and news. Most residents live in older outlying towns and cities and work at blue-collar jobs in manufacturing construction and retail trades. Their lifestyle reflects a working-class sensibility. Their most popular leisure activities include baseball, soccer, fishing and woodworking. They are more likely to go out to a veterans...
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This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at University of Arizona- Tucson.

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