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33 f04 urbangrit 055 b04 solid suburban life 063 f05

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Unformatted text preview: 3 Group B: Upscale America Percentage of households: 13.26 Type Type description % households F01 Steadfast Conservatives 6.51 Status-conscious 1.55 F02 Moderate Conventionalists 1.60 B02 Affluent Urban 1.44 F03 Southern Blues 0.92 B03 Urban Commuter 6.33 F04 Urban Grit 0.55 B04 Solid Suburban Life 0.63 F05 Grass-roots Living 1.05 B05 Second-generation Success 2.40 B06 Successful Suburbia 0.91 Type Type description B01 % households Group G: Remote America Percentage of households: 7.4 Group C: Small-town Contentment Percentage of households: 7.64 Type Type description G01 Hardy Rural Families % households 2.70 % households G02 Rural Southern Living 2.71 Type Type description C01 Second City Homebodies 0.74 G03 Coal and Crops 1.81 C02 Prime Middle America 3.52 G04 Native Americana 0.18 C03 Suburban Optimists 0.61 C04 Family Convenience 1.93 C05 Midmarket Enterprise 0.84 Group H: Aspiring Contemporaries Percentage of households: 11.19 Type Type description H01 Young Cosmopolitans 3.22 H02 Minority Metro Communities 2.20 % households H03 Stable Careers 4.29 H04 Aspiring Hispania 1.48 Group D: Blue-collar Backbone Percentage of households: 6.57 Type Type description D01 Nuevo Hispanic Families 2.73 D02 Working Rural Communities 1.06 D03 Lower-income Essentials 0.83 D04 Small-city Endeavors 1.95 % households Group I: Rural Villages and Farms Percentage of households: 4.88 Type Type description Group K: Urban Essence Percentage of households: 8.64 % households Type Type description I01 Industrious Country Living 1.40 K01 Unattached Multicultures 0.38 I02 America’s Farmland 1.04 K02 Prime Middle America 0.47 I03 Comfy Country Living 0.73 K03 African-American Neighbor. 1.93 I04 Small-town Connections 0.48 K04 Urban Diversity 2.44 I05 Hinterland Families 1.23 K05 New Generation Activists 2.37 K06 Getting By 1.05 Group J: Struggling Societies Percentage of households: 8.21 % households % households Group L: Varying Lifestyles Percentage of households: 0.80 Type Type description J01 Rugged Rural Style 1.62 Type Type description J02 Latino Nuevo 2.91 L01 Military Family Life 0.31 J03 Struggling City Centers 1.72 L02 Major University Towns 0.27 J04 College Town Communities 0.98 L03 Gray Perspectives 0.22 J05 Metro Beginnings 0.98 % households The Mosaic USA Family Tree The Mosaic USA Family Tree illustrates the major demographic and lifestyle polarities among the types and groups and shows how the Mosaic USA types relate to each other. G04 A05 A04 A02 A07 A01 Families C01 H01 B05 B03 B02 Wage earners J05 H04 K04 H03 B01 J02 D01 F02 C02 F04 H02 K05 K02 J04 J03 K01 K06 K03 Urban High income A06 F03 C05 B04 J01 D04 Renters B06 D03 F05 C03 L01 L02 L03 F01 I04 C04 E02 D02 E04 I03 I05 I01 E05 Singles E01 E03 G01 I02 A03 E06 G03 G02 Owner Retirement Low income Rural American heartland Multicultural Page 5 Affluent Suburbia America’s Wealthiest Dream Weavers White-collar Suburbia Upscale Suburbanites Enter prising Couples Small-town Success New Suburbia Families Mosaic USA Groups Group A: Affluent Suburbia Group B: Upscale America Upscale America Status-concious Consumers Affluent Urban Professionals Urban Consumer Families Solid Suburban Life Second-generation Success Successful Suburbia Small-town Contentment Second City Homebodies Prime Middle America Suburban Optimists Family Convenience Mid-market Enterprise Blue-collar Backbone Nuevo Hispanic Families Working Rual Communities Lower-income Essentials Small-city Endeavors America Diversity Ethnic Urban Mix Urban Blues Professional Urbanites Suburban Advantage American Great Outdoors Mature America Metro Fringe Steadfast Conservatives Moderate Conventionalists Sourthern Blues Urban Grit Grass-roots Living Remote America Hardy Rural Families Rural Southern Living Coal and Crops Native Americana Aspiring Contemporatires Young Cosmopolitans Minority Metro Communities Stable Careers Aspiring Hispania Rural Villages and Farms Industrious Country Living America’s Farmlands Comty Country Living Small-town Connections Hinterland Families Struggling Societies Rugged Rural Style Latino Nuevo Struggling City Centers College Town Communities Metro Beginnings Urban Essence Unattached Multi-cultures Academic Influences African-American Neighborhoods Urban Divers...
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