mosaic-usa

Blues urbangrit grass rootsliving remote america

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Optimists Family Convenience Mid-market Enterprise Blue-collar Backbone Nuevo Hispanic Families Working Rual Communities Lower-income Essentials Small-city Endeavors America Diversity Ethnic Urban Mix Urban Blues Professional Urbanites Suburban Advantage American Great Outdoors Mature America Metro Fringe Steadfast Conservatives Moderate Conventionalists Sourthern Blues Urban Grit Grass-roots Living Remote America Hardy Rural Families Rural Southern Living Coal and Crops Native Americana Aspiring Contemporatires Young Cosmopolitans Minority Metro Communities Stable Careers Aspiring Hispania Rural Villages and Farms Industrious Country Living America’s Farmlands Comty Country Living Small-town Connections Hinterland Families Struggling Societies Rugged Rural Style Latino Nuevo Struggling City Centers College Town Communities Metro Beginnings Urban Essence Unattached Multi-cultures Academic Influences African-American Neighborhoods Urban Diversity New Generation Activities Getting By Varying Lifestyles Military Family Life Major University Towns Gray Perspectives Page 10 Eddie and Annie 8.64% of U.S. households (Types K01–K06) Michael and Melissa 0.80% of U.S. households (Types L01–L03) As a whole, the six segments in Urban Essence make up the nation’s leastaffluent group, a collection of relatively young minorities living in older apartments. The three Types that make up Varying Lifestyles are an unconventional group. What they share is the singular experience of living in group quarters. More than half of the households consist of African-Americans and Hispanics. Many of these residents are single or single parents working entry-level jobs in service industries. A majority of this Group lives the unique lifestyles offered by the military and university dorm life. With their low education levels and household incomes, residents lead unpretentious lifestyles. Many spend their leisure time playing sports like baseball, basketball and football. With their above-average household size, they make a strong market for children’s toys and electronic gear, especially video games, dolls and board games. They have high rates for enjoying traditional media, reading ethnic-targeted magazines, listening to jazz and urban contemporary radio and, especially, watching television. It’s hard to find a network program or cable channel that they don’t view, watching comedies, cartoons, sports, soaps and game shows. Though their daily lives are different from many Americans — as well as each other — those who have the ability are more likely than average Americans to visit museums, zoos and state fairs. They like to stay active doing aerobic exercise, hiking, bowling and playing sports like tennis, baseball and volleyball. They are frequent travelers who vacation abroad as well as within the United States. At home, they divide their time between the television and computer screens. They typically watch TV news, comedy programs and late-night talk shows. When online, they frequent chatrooms, auction and banking sites and listen to Internet radio, with a preference for rock ‘n’ roll. Mosaic USA Global Mosaic USA is part of the Mosaic USA Global network of consumer segmentation systems. The Mosaic USA classification is available in more than 26 countries, including most of Western Europe, the United States, Australia and the Far East. Mosaic USA Global is a consistent segmentation system that links each of these classifications and covers 1 billion of the world’s consumers. It is based on a simple proposition that the world’s cities share common patterns of residential segregation. Using highly localized statistics, Experian has identified 10 distinct types of residential neighborhoods, each with a distinctive set of values, motivations and consumer preferences. Available countries: Visualization To help illustrate the classification and make Mosaic USA easy to interpret, we have created a set of comprehensive support materials. To describe Mosaic USA Global, Experian decided upon a set of groups that are consistent across the countries and that could be used as classifications. The Mosaic USA Global groups are: • Japan • A — Sophisticated Singles • Republic of Irela...
View Full Document

This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at Arizona.

Ask a homework question - tutors are online