mosaic-usa

It provides a rich and colorful guide to the

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: nd (ROI) • B — Bourgeois Prosperity • Romania • C — Career and Family • Singapore • D — Comfortable Retirement • Spain • E — Routine Service Workers • Sweden • F — Hard-Working Blue-Collar • Switzerland • G — Metropolitan Strugglers • The Netherlands • H — Low-Income Elders • United Kingdom (UK) • I — Postindustrial Survivors • USA • Australia • Austria • Belgium • Canada Mosaic USA Multimedia Guide — an interactive guide to Mosaic USA available for loading onto your own PC or for use over the Internet. It provides a rich and colorful guide to the classification using photographs, sound, text descriptions, animation and a library of profiles of product purchasing habits and consumer behavior. • Czech Republic • Denmark • Finland • France • Germany • Greece • Hong Kong Mosaic USA eHandbook — a detailed electronic guide to Mosaic USA that provides a background to the typology and lists the variables used to build the classification, a key to the structure of the Groups and Types, and illustrations of the demographic and lifestyle characteristics of each household Type and neighborhood. • Israel • Italy • New Zealand • Norway • Poland Data, services and solutions data directories Mosaic USA Directory License is a geographic file containing postal codes and their assigned Mosaic USA code. Customer files can be enriched with a Mosaic USA code by simply matching the postal code from a customer or prospect record to the Mosaic USA directory. Mosaic USA Distribution License provides geographic counts for each Mosaic USA Type for various census, market and postal geographies. Files can be used for market analysis and planning and can be easily integrated into geographical information systems (GIS) and mapping applications. • J — Rural Inheritance High The Mosaic USA Global groups are mapped against two dimensions: affluence and geographic location B C D Sophisticated Singles Affluence A Bourgeois Prosperity Career and Family Comfortable Retirement Routine Sevice Workers E F Hard-Working Blue-Collar Low G H I Metropolitan Strugglers Low-Income Elders Postindustrial Survivors J Urban Rural Inheritance Rural Page 11 Affluent Suburbia America’s Wealthiest Dream Weavers White-collar Suburbia Upscale Suburbanites Enter prising Couples Small-town Success New Suburbia Families Upscale America Status-concious Consumers Affluent Urban Professionals Urban Consumer Families Solid Suburban Life Second-generation Success Successful Suburbia Small-town Contentment Second City Homebodies Prime Middle America Suburban Optimists Family Convenience Mid-market Enterprise Blue-collar Backbone Nuevo Hispanic Families Working Rual Communities Lower-income Essentials Small-city Endeavors America Diversity Ethnic Urban Mix Urban Blues Professional Urbanites Suburban Advantage American Great Outdoors Mature America Metro Fringe Steadfast Conservatives Moderate Conventionalists Sourthern Blues Urban Grit Grass-roots Living Remote America Hardy Rural Families Rural Southern Living Coal and Crops Native Americana Aspiring Contemporatires Young Cosmopolitans Minority Metro Communities Stable Careers Aspiring Hispania Rural Villages and Farms Industrious Country Living America’s Farmlands Comty Country Living Small-town Connections Hinterland Families Struggling Societies Rugged Rural Style Latino Nuevo Struggling City Centers College Town Communities Metro Beginnings Urban Essence Unattached Multi-cultures Academic Influences African-American Neighborhoods Urban Diversity New Generation Activities Getting By Varying Lifestyles Military Family Life Major University Towns Gray Perspectives Page 12 Delivery services Enhancement — Mosaic USA Type and Group codes and Mosaic USA Global codes are available at the household or neighborhood levels for customer file enhancement. Coding your customer, prospect and survey files is your first step in understanding who your customers really are. Enhancement is available on a license or ad hoc basis. to help manage the risk and reward of commercial and financial decisions. List selection — Once you know who your customers are, you can use Mosaic USA in your acquisition campaigns to target your best prospects by selecting from Experian’s INSOURCE lists based on the key and top-performing Mosaic USA segments. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors. Modeling and analytics — Mosaic USA can be used as another element in customer and acquisition modeling development, as an added selection criteria when pulling modeled lists, or on the front end and back end of customer profiling and campaign analysis. Our data modeling and consulting teams can undertake more detailed predictive modeling and consumer analysis using Mosaic USA and other Experian data assets. About Experian Experian is a global leader in providing information, analytical and marketing services to organizations and consumers Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion. For more information, visit www.experianplc.com. Experian 475 Anton Blvd. Costa Mesa, CA 92626 T:1 800 850 4389 www.experianmarketingservices.com © 2009 Experian Information Solutions, Inc. • All rights reserved Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. 05/09 • 5841/1053 • 4997-CS...
View Full Document

This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at Arizona.

Ask a homework question - tutors are online