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mosaic-usa - Mosaic USA Consumer lifestyle segmentation for...

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Mosaic ® USA Consumer lifestyle segmentation for the United States
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Mosaic ® USA Welcome to the new generation of household consumer classifications for the United States. Over the last 20 years, Experian ® has established itself as a leading global provider of consumer segmentation. Our objective is to provide decision makers with the needed tools and services to successfully implement direct-marketing and micromarketing strategies within their business. Whether you wish to target, acquire, manage or develop profitable customer relationships, we provide the best segmentation service(s) to help your business grow. Mosaic ® USA takes its place among a global network of Mosaic USA segmentation that classifies 1 billion people worldwide, covering one-third of the earth’s surface. Mosaic USA Mosaic USA is a redevelopment of the Mosaic USA consumer segmentation system that describes American consumers. It is a household-based segmentation system that classifies all U.S. households and neighborhoods into 60 unique Mosaic USA types and 12 groupings that share similar demographic and socioeconomic characteristics. Mosaic USA was developed based on more than 20 years of segmentation development expertise from one of the global leaders in segmentation systems. Experian has built more than 40 consumer segmentation systems around the globe, and the Mosaic USA classification is available in more than 25 countries. The result is a classification system that paints a rich picture of U.S. consumers in terms of their sociodemographics, lifestyles, behaviors and culture to provide you with the most accurate and comprehensive view of your customers, prospects and markets. Mosaic USA applications Available at the household and neighborhood levels, Mosaic USA optimizes the application value of linking customer management, marketing and acquisition tactics to market planning, site analysis and media strategies. This unique connection between households and geography enables marketers to effortlessly utilize targeted segments across all stages of analysis, planning and execution. Marketing and planning applications for Mosaic USA include the following: Customer and prospect profiling Direct/Target marketing Customer acquisition modeling Campaign analysis Communication messaging and creative design Choosing store locations, branch/ service areas Geographic/Market analysis and mapping Selecting and buying advertising media New product development Strategic planning Page 1
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Page 2 Atlanta Direct Marketing Association by County, Group F Metro Fringe households Site analysis for Mosaic USA target group by census tract within 20-minute drive time Selected behaviors for Mosaic USA target group ranked by potential Customer profiling by Mosaic USA Group Market analysis Mosaic USA is a powerful tool for identifying, analyzing and evaluating customer opportunities and market potential in national, regional and local market areas.
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