mosaic-usa - Mosaic USA Consumer lifestyle segmentation for...

Mosaic
®
USA
Consumer lifestyle segmentation for the United States

Mosaic
®
USA
Welcome to the new generation of household
consumer classifications for the United States.
Over the last 20 years, Experian
®
has
established itself as a leading global
provider of consumer segmentation.
Our objective is to provide decision makers
with the needed tools and services to
successfully implement direct-marketing
and micromarketing strategies within their
business. Whether you wish to target,
acquire, manage or develop profitable
customer relationships, we provide the
best segmentation service(s) to help your
business grow.
Mosaic
®
USA takes its place among a
global network of Mosaic USA segmentation
that classifies 1 billion people worldwide,
covering one-third of the earth’s surface.
Mosaic USA
Mosaic USA is a redevelopment of the
Mosaic USA consumer segmentation
system that describes American consumers.
It is a household-based segmentation
system that classifies all U.S. households
and neighborhoods into 60 unique
Mosaic USA types and 12 groupings
that share similar demographic and
socioeconomic characteristics.
Mosaic USA was developed based on more
than 20 years of segmentation development
expertise from one of the global leaders
in segmentation systems. Experian has
built more than 40 consumer segmentation
systems around the globe, and the Mosaic
USA classification is available in more than
25 countries.
The result is a classification system that
paints a rich picture of U.S. consumers in
terms of their sociodemographics, lifestyles,
behaviors and culture to provide you with the
most accurate and comprehensive view of
your customers, prospects and markets.
Mosaic USA applications
Available at the household and
neighborhood levels, Mosaic USA optimizes
the application value of linking customer
management, marketing and acquisition
tactics to market planning, site analysis and
media strategies. This unique connection
between households and geography enables
marketers to effortlessly utilize targeted
segments across all stages of analysis,
planning and execution.
Marketing and planning applications
for Mosaic USA include the following:
• Customer and prospect profiling
• Direct/Target marketing
• Customer acquisition modeling
• Campaign analysis
• Communication messaging and
creative design
• Choosing store locations, branch/
service areas
• Geographic/Market analysis
and mapping
• Selecting and buying advertising media
• New product development
• Strategic planning
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Atlanta Direct Marketing Association by
County, Group F Metro Fringe households
Site analysis for Mosaic USA target group by
census tract within 20-minute drive time
Selected behaviors for Mosaic USA target
group ranked by potential
Customer profiling by Mosaic USA Group
Market analysis
Mosaic USA is a powerful tool for
identifying, analyzing and evaluating
customer opportunities and market potential
in national, regional and local market areas.