blue ocean strategy by w chan kim renee mauborgne

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 8.” - Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne 22:17 Samsung’s Blue Ocean Approach Blue Ocean Strategy Samsung Electronics Tipping Point Leadership Head Body Arms & Legs Cognitive hurdle Resource hurdle Motivational hurdle Political hurdle Corporate Business Innovation Value Innovation Value Innovation Activity Buyer Value↑ & Costs ↓ (Differentiation & Cost reduction ) Fair Process Engagement Explanation Expectation Clarity GWP ( Great WorkPlace ) Samsung’s Value Innovation LOCK’EM UP GUIDING HAND MIX’EM UP SET A DATE DO THE MATH Daily routines can interrupt the flow of great ideas, so Samsung isolates its development teams in the VIP Center-and requires all members to work there for weeks on end, until the project is completed. Some 50 spets work at the Center, helping teams stay focused on the problems at hand, develop various alternative solutions, and reach a consensus when it’s time to make a decision. Brainstorming is most successful when a wide variety of viewpoints is represented. So Samsung gathers teams of engineers, designers, and planners from across the company to develop new products. Deadlines force teams to make tough choices and overcome disagreements that can s...
View Full Document

This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at Arizona.

Ask a homework question - tutors are online