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Unformatted text preview: ion Strategy Fair 6 Paths
1. Alternative Industries
2. Strategic Groups within
3. Chain of Buyers
Product & Service
5. Functional or Emotional
Appeals to Buyers
6. Time Forming CFT Reframing
the project Observing/Understanding
Customers Decision Making by management Strategy Fair
One Strategy Canvas Redefining
Concept Step 1. Visual Awakening
Compare your business with your competitors’ by drawing your “as-is”
See where your strategy needs to change.
example) As-is strategy canvas
HIGH Premium Low-end LOW Price Capability Energy Saving Design Optional Function Ease of Use Premium Space Step 2. Visual Exploration
Go to the field to explore the six paths to creating blue oceans
Observe the distinctive advantages of alternative products and services
See which factors you should eliminate, create, or change
example) Customer observation Step 3. Visual Strategy Fair
Draw your “to be” strategy canvas based on insights from field observations.
Get feedback on alternative strategy canvases from customers, competitors’
customers, and noncustomers.
Use feedback to build the best “to be” future strategy
example) To-be strategy canvas ‘The fashion icon’
HIGH New Product B-Alternative
Price Sound Easy of use Easy to
get Moblility Capacity Storage Op...
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This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at University of Arizona- Tucson.
- Spring '07