Kim_DJ-Value_Innovation_Program_for_Samsung_2

Kim_DJ-Value_Innovation_Program_for_Samsung_2 - Value...

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08. 06. 04 VIP Center, Samsung Electronics Dong-Joon Kim, PhD, CVS, TRIZ Specialist, 6 σ BB Value Innovation Program for Product Planning of Samsung Electronics
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Review of past work { Creative VE activities using Value Curve z Conclusions by Byungmo Yang at SAVE 2005 { Using Value Curve (W. Chan Kim and Renee Mauborgne) z We could easily decide which functions should be eliminated or created, and raised or reduced z The Cross Functional Team could understand the product strategic concept more easily { We will further develop the use of the Value Curve and FAST diagram technique z More effective activities can be achieved through the exact performance measurement z We also accumulate these data to improve the effects of VE activities
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Review of past work { Creative VE activities using Value Curve z at SAVE 2005 by Byungmo Yang
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Review of past work { Creative VE activities using Value Curve z Conclusions by Byungmo Yang at SAVE 2005 { Using Value Curve (W. Chan Kim and Renee Mauborgne) z We could easily decide which functions should be eliminated or created, and raised or reduced z The Cross Functional Team could understand the product strategic concept more easily { We will further develop the use of the Value Curve and FAST diagram technique z More effective activities can be achieved through the exact performance measurement z We also accumulate these data to improve the effects of VE activities
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Fortune (2005)
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BusinessWeek (2006)
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Sweden Business Daily Dagens Industri (2007)
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Financial Times (2005 & 2008)
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22:17 “Samsung Electronics has institutionalized the use of the strategy canvas in its key business creation decisions by establishing the Value Innovation Program Center in 1998.” - Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
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Samsung’s Blue Ocean Approach
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