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6EC03_01_que_20110617

7 billion offer the plant which employs 400 staff

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Unformatted text preview: er Cadbury workers in the UK and Ireland. It tells them that Kraft cares little for their workers.” 5 Source: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7199322/Kraft-to-closeCadbury-plant-it-offered-to-keep-open.html Amy Wilson and Jonathan Russell 09 Feb 2010 0 38819A_GCE_Economics_June_2011.i20 20 *P38819A008* 17/11/2010 14:30:35 (a) Using an appropriate cost and revenue diagram, show why ‘Thorntons usually records a loss in the second half of the year’ (Extract 1, lines 8–9). (b) Examine one reason why Thorntons is likely to sell its chocolates at a higher price in its retail shops than through its website. (4) () *(c) Assess how the newly combined Kraft and Cadbury food company could increase its share of the chocolate market in competition with Mars. Refer to game theory in your answer. (1) *(d) With reference to the information provided, evaluate whether Kraft’s takeover of Cadbury is likely to increase economic efficiency. *P38819A018* 38819A_GCE_Economics_June_2011.i21 21 (16) 1 Turn over 17/11/2010 14:30:35 (a) Using an appropriate cost and revenue diagram, show why ‘Thorntons usually records a loss in the second half of the year’ (Extract 1, lines 8–9). (4) ......................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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