Segmentation & Opportunity Analysis DB

Basically i walked out empty handed while my wife

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: e producer. In other words, Apple can aford to market a product that is still in development because they have the ability to absorb a bad product if the new item is a bust. A smaller or new producer has to risk the least amount of money as possible and spending funds to market an item before it is perfected is extremely risky. They need to focus the funds on development. There should be discussion on how to market the product but it should not go much further than that until the product is ready to go to market. Brian (Post is Unread) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Brian Hendrix Posted Date: Status: March 9, 2013 11:14 PM Published James, We actually have calculators online that can tell them how much money and time they can save by adding additional principal payments to their monthly payments. Looking at it from a profit perspective, it is counterproductive. However, it is an ethical issue and we try to retain repeat customers. I have come across multiple people in the same family that all have homes financed through us. We have a biweekly program currently but it is structured more towards giving the customer lower payments than their monthly payments. The term is basically the same as the term for monthly payments but the biweekly payment is less than half the monthly payment. This program is kind of misleading as it costs the customer more money in 21 of 30 5/22/13 10:13 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... interest charges but it gives them a lower payment. This is often the more important issue for them. Brian (Post is Unread) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Brian Hendrix Posted Date: Status: March 9, 2013 11:08 PM Published Angeleah, Having shopped at Old Navy today, I can see the results of their marketing in the store. The clothes were largely for younger (teenage) girls and boys. The store was probably about 60% girls clothes and only only 25% male clothes. If a male...
View Full Document

This note was uploaded on 02/08/2014 for the course BUS 504 taught by Professor Robinchase during the Fall '12 term at Post.

Ask a homework question - tutors are online