Segmentation & Opportunity Analysis DB

By narrowing a focus area an organization can create

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Unformatted text preview: of our manufactured housing. Lately, we have partnered with the Duck Dynasty TV show in order to take advantage of the shows audience and popularity. Opportunity analysis is the study of the potential for a change in a business that can enhance the generation of revenue. Whether large or small changes, each needs to be analyzed to evaluate the potential for increased revenues. My company has just started a mortgage program geared towards people who are paid every week or two weeks with set pay dates. The program is a bi-weekly mortgage that allows the customer to pay of the loan in 23 years instead of the 30 years of making monthly payments. I have been told this is the first new product that has been introduced since the recession started. Brian Investopedia. (2013). Market segmentation. Retrieved from http://www.investopedia.com/terms/m/marketsegmentation.asp (Post is Read) 23 of 30 5/22/13 10:13 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Nadir Hasan Posted Date: Status: March 7, 2013 11:58 PM Published Hi Angeleah, Interesting point of view. I never thought about the online shopping option as an example of Segmentation. Plus size consumers and online consumers are two different segments of the market. Being able to define these two different market segments allows companies to focus their resources directly at the consumers identified in these segments. This will allow companies to limit the chances of wasted resources. "Without a plan for focused marketing, it would not be possible for any business to grow and profit" (Unknown. 2012). Nadir Reference: Unknown. (2012). The Focused Marketing Definition. In http://www.addsyou.com. Retrieved March 7, 2013, from http://www.addsyou.com/what-is-focused-marketing.html. (Post is Unread) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Nadir Hasan Posted Date: Status: March 7, 2013 11:47...
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This note was uploaded on 02/08/2014 for the course BUS 504 taught by Professor Robinchase during the Fall '12 term at Post.

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