Segmentation & Opportunity Analysis DB

For instance the most widely used cell phone is the

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Unformatted text preview: d) Thread: Post: Author: Segmentation & Opportunity Analysis Thoughts to get you started Robin Chase Posted Date: Edited Date: Status: March 4, 2013 12:54 AM March 4, 2013 12:54 AM Published Segmentation and opportunity analysis are two of the most critical steps in developing a marketing plan. Understanding who the potential groups of customers are and understanding what opportunities are available are at the heart of what marketers do. If you are having trouble thinking of examples, consider your work. If you are still having dif]iculty coming up with an example, consider yourself as a consumer. What segments are you part of? Don't think about that generally; think about it for a speci]ic product. What makes you like (or not like) possible segments for the product? Or, consider a product that you like or that you use. What kinds of opportunities might exist for selling more of that product? What new segments of consumers might like this product? 27 of 30 5/22/13 10:13 AM Collection Let me emphasize the very last part of this discussion question: provide a reference. In your initial posting in nearly all the discussion questions this module, you need to provide a reference to some outside material that provides insight for you on the question. Do not rely simply on the course materials provided. I expect to see references that indicate that you have done some research on the topic. This is where you can practice your online research skills. Finally, marketing can be fun and entertaining. It should not be terribly dif]icult concept...
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This note was uploaded on 02/08/2014 for the course BUS 504 taught by Professor Robinchase during the Fall '12 term at Post.

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