Segmentation & Opportunity Analysis DB

I am one of those people that use the marketing ads

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Unformatted text preview: rd a mortgage and the rest of the monthly bills they have. With bank hesititant to give out loans and are making it harder with increased requirements, I think that is cool. I would love to learn more about that to pay of a mortgage earlier than expected with bi-monthly payments. Great stuf! (Post is Unread) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis James Parady Posted Date: Status: March 6, 2013 6:34 PM Published Hello Kristen, Great points and references. I am one of those people that use the marketing ads in helping to choose my cereal. Because high BP and cholesterol is genetic in my family, when I eat cereal I eat Cheerios only. I don't know if it is true or not, but because they have a commercial and state it on the box, I am buying. I am a perfect target for their product. (Post is Unread) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis James Parady Posted Date: Status: March 6, 2013 6:23 PM Published A simple definition of market segmentation is identifying and putting perspective buyers/clients into groups according how they would react to a certain marketing attempt. I believe as a 28- year- old male, I am the ideal segment for Old Spice Deodorant. I have been using Old Spice since I started using deodorant. Even before the exotic commercials. I was attracted to the variety of smells and the packaging. Whenever I see a football game or anything on ESPN, I see an Old Spice commercial. They are targeting males from 18- 35 for their deodorant. I think it is proper market segmentation because 12 of 30 5/22/13 10:13 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... males 18- 35 are watching sports and ESPN. Having athletes on their commercials and attractive women also help sell the pr...
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This note was uploaded on 02/08/2014 for the course BUS 504 taught by Professor Robinchase during the Fall '12 term at Post.

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