Segmentation & Opportunity Analysis DB

It is great that the home depot is able to segment

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Unformatted text preview: et-segmentation (Post is Read) Thread: 8 of 30 Segmentation & Opportunity Analysis Posted Date: Status: March 8, 2013 7:11 PM Published 5/22/13 10:13 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... Post: Author: RE: Segmentation & Opportunity Analysis Claudia Sasso Hi Maria, That is a great application of the concepts of segmentation and opportunity analysis that we are learning in this first module. It is great that the Home Depot is able to segment their customers into different groups and give the “regular” customers perks. I believe this is a great tool as contractors that work with your pro-sales department will be reluctant to shop elsewhere. Contractors are always in need of materials so that is a great move by the Home Depot and an essential market to attract. Not only that, offering “ the bid room” is a great way to create customer loyalty as contractors will know that they will get a bigger discount when making “bulk” purchases. I like to view creating customer loyalty as a marketing strategy because a satisfied customer will recommend their preferred companies to others. For instance, plumbers will tell their colleagues that the Home Depot has certain specials or promotions and so on. I believe customer loyalty will place businesses at a competitive advantage because “customers [tend] to voluntarily choose a particular product against another for his need. The loyalty may be product specific or it may be company specific… On the other hand he may also require different products of the same manufacturer” (Customer Loyalty - Meaning and its Important Concepts, n.d). In my experience, I have seen that a loyal customer will also voice their opinion and make the company aware of their needs or where they are failing and provide them feedback. This is valuable information to companies as they will be able to work on their weaknesses and maintain their strengths. Claudia References Customer Loyalty - Meaning and its Important Concepts. (n.d.). Management Study Guide Free Training Guide for Students and Entrepreneurs.. Retrieved March 9, 2013, from http://www.managemen...
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