Segmentation & Opportunity Analysis DB

Lately we have partnered with the duck dynasty tv

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Unformatted text preview: over the age of 30 were to shop there, he might only have <5% of the store to browse through. Basically, I walked out empty handed while my wife found clothes. There is even infant and small children's clothes but they are back in a back corner that appears to rarely get attention from the staf. The store was clearly set up according to their target demographics and it is a successful setup because otherwise Old Navy would be out of business. Brian (Post is Unread) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Brian Hendrix Posted Date: Status: March 9, 2013 11:03 PM Published I have looked into the marketing campaign and we are basically trying many new ideas and will stick with what seems to work. The DD commercial is only on in trial markets and will be evaluated in a couple of months. It seems that we are thinking outside the box and looking to reach a higher number of people and Duck Dynasty is watched by many of the people in our target demographic. Brian (Post is Unread) Thread: Post: Author: 22 of 30 Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Brian Hendrix Posted Date: Status: March 6, 2013 10:30 PM Published 5/22/13 10:13 AM Collection Professor and class, Segmentation of a market refers to the grouping of potential buyers into groups that have common needs and will respond similarly to diferent marketing actions. This grouping allows for more precise targeting of potential customers. This allows for marketing actions to be more fully appreciated by the targeted audience. The most common groupings are by common needs, uniqueness from other groups, and similar responses to marketing (Investopedia, 2013). The company I work for uses segmentation in how they market their homes. We tend to focus the marketing of our modular homes to younger families who want a home but may not be able to aford a large mortgage. We target people who may not can aford a regular home's payments, have had financial problems in the past, or simply are used to mobile homes with the marketing...
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This note was uploaded on 02/08/2014 for the course BUS 504 taught by Professor Robinchase during the Fall '12 term at Post.

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