Segmentation & Opportunity Analysis DB

Most new communities around the city are planned

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Unformatted text preview: 3, 03 06). Retrieved from Segmenta4on: hYp://www.businessdic4onary.com/defini4on /segmenta4on.html (Post is Read) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Christopher Shore Posted Date: Status: March 10, 2013 10:05 PM Published In Houston, TX, where I live, I see much of the same marketing here that you mention in your reply. Most new communities around the city are planned communities. This is the result of Harris County having no zoning regulations to govern where and what type of construction goes up in any given area. Builders protect their developments by making them master planned with their own building restrictions. These communities are built with a focus on a price range that may be primarily first time home buyers or it may be geared toward retirement age individuals. Either way, the marketing activities difer along with the amenities of the homes within the community. (Post is Unread) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Christopher Shore Posted Date: Status: March 10, 2013 9:57 PM Published Breakfast cereal like many products used by the youth of the world require a marketing strategy that I have always found intriguing. Products used by children, but paid for by adults. My feelings on this lean towards the belief that there are enough parents out there that will buy what their children tell them to make marketers of these products define their market as the end user and not the purchaser. As a parent, I can not understand this phenomena, but am well aware of it occurring on a daily basis in my children's school and with their friends. (Post is Unread) Thread: 6 of 30 Segmentation & Opportunity Analysis Posted Date: Status: March 8, 2013 11:10 PM Published 5/22/13 10:13 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... Post: Author: RE: Segmentation & Opportunity Analysis Christopher Shore I find that Nike's marketing activities are focused on a much broader market segment than athletes. Nike's marketing activities appear to center around convincing consumers that by purchasing and wearing Nike apparel, they will be...
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