Segmentation & Opportunity Analysis DB

Segmentation & Opportunity Analysis DB -...

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Collection Users can Collect posts into a printable, sortable format. Collections are a good way to organize posts for quick reading. A Collection must be created to tag posts. More Help Thread: Post: Author: Segmentation & Opportunity Analysis RE: RE: Segmentation & Opportunity Analys Cynthia Toppin Posted Date: Status: March 10, 2013 1:05 PM Published (Post is Unread) Angeleah, I argee with the article I use to shop at Old Navy a long long time ago, but I no longer shop there beucase there clothes are of poor quality. GAP owns GAP, Old Navy and Banana Republic. so if you are talking about the actual GAP stores then it is in the middle quality wise. Old Navy is the cheaper more sporty store, GAP is good quality but a ff ordable and targets consumers that want to look nice but not pay outrageous prices, Banana Republic is for people with a little more money to spend and business, business/casual attire they appeal to their consumers by having fun commercials.. appeal to pop culture with the music/dancing, the stores are clean. Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Cynthia Toppin Posted Date: Status: March 10, 2013 12:24 PM Published (Post is Unread) Shane, I think when a product is created segmentation is already in kept in mind. Creating a strong brand identity will build mind share — one of the strongest competitive advantages imaginable. As a result, customers will think of your business first when they think of your product category. For example, when you think of tissues, more likely than not, you think of the Kleenex brand. Which is targeted towards people that tend to blow their nose a lot. When you're looking for tape to wrap a present during the Christmas holidays Scotch is the brand that springs to mind. Likewise, when your child wants a hamburger, he will often say he wants to go to McDonald's. The reason behind these strong brand-product associations is that these companies have built rock solid brand identities. Thread: Post: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Posted Date: Status: March 8, 2013 4:20 PM Published OK Collection http://post.blackboard.com/webapps/discussionboard/do/messa... 1 of 30 5/22/13 10:13 AM
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Author: Cynthia Toppin (Post is Unread) Chris, Great response and reply! But who are your company's competitors? Many company's ask the question "when do we use market segmentation"? The answer is, anytime you suspect there are significant, meaurable di ff erences in a particular market. There are thing that need to be considered to see if a market must be segmented. The market must be large enough to be segmented, if you try to solit and already small market it won't work. Di ff erences must exist between members of the market and these di ff erences must be measurable through traditional data collection methods (McElligott, 2003).
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