Segmentation & Opportunity Analysis DB

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Unformatted text preview: oduct. Stated in the article written by Dave Smith called “5 Marketing Lessons from Old Spice,” in the “Smell Like A Man, Man” ad, it was genius marketing because your man could smell like him and implying that he would give you “two tickets to that thing you love”. The ad was really directed to women to have their man use Old Spice (bodywash). Old Spice also is active in social media because they have all their spots at thirty seconds and all over YouTube and Facebook for additional advertising as they are humorous spots, and you will remember what the product is. Old Spice spot: http://www.youtube.com/watch?v=owGykVbfgUE http://www.inc.com/articles/201108/5- marketing- lessons- from- old- spice.html (Post is Read) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Gorete Moutela Posted Date: Status: March 7, 2013 4:09 PM Published Kristen, Cheerios is a good example on how market segments are divided. Cheerios are eaten by people of all ages, from young babies to older adults. It also targets those like you said are hoping to lower their cholesterol. Many products are divided and targeted at different people for different reasons. The opportunity analysis cheerios faced at one point was not just appealing to all ages but deciding to target those who were health conscious by marke4ng the cereal as a cholesterol lowering cereal. (Post is Unread) Thread: Post: Author: Segmentation & Opportunity Analysis RE: Segmentation & Opportunity Analysis Gorete Moutela Posted Date: Status: March 6, 2013 11:26 AM Published Nadir, Great descrip4ons. Nike has a big piece of the overall market when it comes to workout gear. It does have different segments in which it appeals to as you have men4oned they have...
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