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Channel Strategies DB

Channel Strategies DB - Collection...

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Collection Users can Collect posts into a printable, sortable format. Collections are a good way to organize posts for quick reading. A Collection must be created to tag posts. More Help Thread: Post: Author: Channel Strategies RE: Channel Strategies Cynthia Toppin Posted Date: Status: March 24, 2013 11:58 PM Published (Post is Unread) Caludia, Apple actually has a Joint Venture program designed to help companies use Mac, iPhone, and iPad to improve the way their business runs. They will set up the Apple products, train the employees, and make sure everything stays working with dedicated support. I have noticed that a lot of stores are now using the iPod as a way to help their customers check out faster. I was in Urban Outfitters the other day and the sales rep used the iPod to see if they had an item in stock that I was looking for. I found it very convenient that the rep was able to find out this information so quickly. Thread: Post: Author: Channel Strategies RE: Channel Strategies Cynthia Toppin Posted Date: Status: March 24, 2013 11:45 PM Published (Post is Unread) Nadir, Any new businesses often adopt a push strategy for their products in order to generate exposure and a retail channel. Once ther brand has been established, this can be integrated with a pull strategy. A pull strategy requires a highly visible brand which can be developed through mass media advertising such as word of mouth advertising. Thread: Post: Author: Channel Strategies RE: Channel Strategies Cynthia Toppin Posted Date: Status: March 24, 2013 11:40 PM Published Kristen, A successful strategy will usually have elements of both the push and pull promotional methods. If you are starting a new business and intend to sell a product through retailers, you'll almost certainly need to persuade outlets to purchase and stock your product. You'll also need to raise brand awareness and start building valuable word of mouth referrals. If you OK Collection http://post.blackboard.com/webapps/discussionboard/do/messa... 1 of 23 5/22/13 10:29 AM
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(Post is Unread) have designed a product around the customer and have considered all elements of the marketing mix, both of these aspects should be achievable (Unknown n.d.). Unknown n.d. Push and Pull Marketing Strategies Retrieved From http://www.marketing- made-simple.com/articles/push-pull-strategy.htm Thread: Post: Author: Channel Strategies RE: Channel Strategies Cynthia Toppin Posted Date: Status: March 24, 2013 11:30 PM Published (Post is Unread) Angeleah, I think that a lot of companies should take the same approach as Cannon. If they take the time to understand their di ff erent markets then their companies would have a better chance at being successful. Thread: Post: Author: Channel Strategies RE: Channel Strategies Cynthia Toppin Posted Date: Status: March 24, 2013 11:27 PM Published (Post is Unread) Nadir, Thanks for the feedback!
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