Channel Strategies DB

Much like gmc and chevrolet trucks and the

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Unformatted text preview: e part of the manufacturer's ability to gain intelligence on their competition. Bringing up that the parties should have a trusting relationship is very true and also left out of some of the business relationships that are out there. It seems that the majority of them are based on power over the other party. Brian (Post is Unread) 19 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... Thread: Post: Author: Channel Strategies RE: Channel Strategies Brian Hendrix Posted Date: Status: March 20, 2013 11:23 PM Published Professor and class, Here are some of the best practice strategies I have taken on the subject of channel strategies. The first is to know your businesses own capabilities and where it needs improvement (Byers, 2009). The business needs to be able to recognize and evaluate that it can or cannot handle the needs of its distribution network or retail network. The second is to think outside the box and not just do what your competition is doing (Nattermann, 2000). Just like Tesla Motors is doing with its in-house dealer network by not relying on traditionally locally owned dealerships. The business must be able to adapt and innovate outside of the shadow of its competition in order to succeed. Especially for a business that is in the introductory stage of life. By mirroring each other businesses tend to diminish the perceived value of the products which leads to lower monetary value as consumers don't see a diference between the two anymore. Much like GMC and Chevrolet trucks and the increasingly lack of brand diferences between the two. Brian Nattermann, P. (2000, May). Best practices does not equal best strategy. Retrieved from https://www.mckinseyquarterly.com/Best_practice_does_not_equal_best_strategy_809 (This requires a free subscription sign up to access but this site has provided some good material for me over the past few years.) Byers, P. (2009, October 27). Channel strategy: what you need to know now. Retrieved from http://responsiblemarketing.com/blog/2009/10/27/channel-strategy-new-product-marketin (Post is Read) Thread: Post: Author: Channel Strategies RE: Channel Strategies Nadir Hasan Posted Date: Status: March 22, 2013 1:59 AM Published Hi Sara, Direct distribution can be the best route given the circumstances. Take the film industry for example, if an independent film can be produced and distributed by the same company the returns can be greater. If film company A is getting all of the returns because the have controlled the product from beginning to end then this could turn into a viable successful company. Nadir (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Nadir Hasan Posted Date: Status: March 22, 2013 1:54 AM Published Hi Cynthia, 20 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... I agree finding partners in local market that have more expertise than you is a smart business move. For example if a film production company is located in Los Angeles but they wanted to shoot a movie in New york they should enter into a joint venture. Having a local film company who has the expertise of New York's local film scene will help the overall production move seamlessly. Nadir (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Nadir Hasan Posted Date: Status: March 22, 2013 1:48 AM Published Hi Brian, You are so correct. Knowing your business and its capabilities allows an organization to position itself for success. How can a company use a particular channel strategy if they do not have an accurate assessment of them self. Also being creative a diferent will separate a company from its competitors in the market place. Nadir (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Nadir Hasan Posted Date: Status: March 22, 2013 1:33 AM Published Hi Kristen, I also took away from the readings the Pull and Push strategies. It is important to understand them both in order to avoid misusing them. Many companies may not have the resources to use both strategies. Some larger companies will use a combination of both push and pull strategies in order to promote their organizations. Interesting insight in your post. Nadir (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Nadir Hasan Posted Date: Status: March 22, 2013 1:28 AM Published Hi James, Joint ventures is a great channel strategy. All parties involved share in the responsibility, liability and costs. Joint ventures can help organizations to grow faster than they would be able to on their own. "Joint ventures may be the best way to stimulate growth when, for whatever reason, you have limited resources and skills that you are willing to devote to a particular channel of marketing. Joint venture marketing deals should be a part of the thinking of every executive who wants fast, impressive growth" (MARY ELLEN TRIBBY. November 7, 2008) 21 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... Nadir Reference: . MARY ELLEN TRIBBY. (November 7, 2008). 9 Strategies for Successful Joint Ventures. In http://www.earlytorise.com. Retrieved March 22, 2013, from http://www.earlytorise.com/9-strategiesfor-successful-joint-ventures-2/. (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Nadir Hasan Posted Date: Status: March 20, 2013 10:42 PM Published Channel strategy is the journey that products and services take from the manufacturer to the consumer. There are several channel strategies that remained with me after reading the text. Push strategy uses the manufacturer’s resources to promote their products to the end users (Keller, K.L., Kotler, P. 2012). Company resources can be their sales department, other employees or any resources that they can use to promote their products. Pull strategy is “a marketing program designed to generate consumer demand for a product” (Unknown. (2013). pull strategy). When an organization uses the Pull strategy they use other kinds of communication that made be conducted by outside sources. Examples of tools used in pull strategy are advertising, product placement and other forms of communication to promote their products (Keller, K.L., Kotler, P. 2012). Many companies use both strategies to promote their products. Direct marketing is a tool that companies use tool sell directly to the consumer. Many companies will use mailings to directly market to their consumers also. Nadir References: Keller, K.L., Kotler, P. (2012) A Framework for Marketing Management. Upper Saddle River, N.J. : Pearson Education, Inc. Unknown. (2013). pull strategy business de]inition. In http://business.yourdictionary.com. Retrieved March 19, 2013, from http://business.yourdictionary.com/pull- strategy. (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Robin Chase Posted Date: Status: March 24, 2013 1:57 PM Published Sara and everyone Note that they still sell vacuums door to door. How do they make it profitable? Dr. Chase (Post is Unread) 22 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... Thread: Post: Author: Channel Strategies RE: Channel Strategies Robin Chase Posted Date: Status: March 24, 2013 1:56 PM Published James and everyone Please note that push and pull are promotion strategies that, as you note, focus the promotion either on the channel or the customer. Dr. Chase (Post is Unread) Thread: Post: Author: Channel Strategies a question Robin Chase Posted Date: Status: March 24, 2013 5:01 AM Published Christopher and everyone You say that the channel partners are the subject matter experts. Are they subject matter experts or are customer experts? They are closer to the customer than the manufacturer. What do you think? Dr. Chase (Post is Read) Thread: Post: Author: Channel Strategies A thought to get you started Robin Chase Posted Date: Status: March 17, 2013 11:29 PM Published This is one of my favorite topics. I've posted an Announcement that shares some of my thoughts on the subject. Dr. Chase (Post is Read) Thread: Post: Author: Channel Strategies Channel Strategies Anonymous Posted Date: Edited Date: Status: November 2, 2009 5:24 PM January 21, 2010 11:15 PM Published As described in the article ("Avoiding the pitfalls of channel management"), channel management is very dynamic. From this article and the textbook, what 'best practice' channel strategies have your learnt? (Post is Read) 23 of 23 5/22/13 10:29 AM...
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This note was uploaded on 02/08/2014 for the course BUS 504 taught by Professor Robinchase during the Fall '12 term at Post.

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