Channel Strategies DB

Roughly 80 of all joint ventures end in a sale by one

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Unformatted text preview: technology -Sharing of risks with a venture partner -Joint ventures can be flexible. For example, a joint venture can have a limited life span and only cover part of what you do, thus limiting both your commitment and the business' exposure. - In the era of divestiture and consolidation, JV’s offer a creative way for companies to exit from non-core businesses. -Companies can gradually separate a business from the rest of the organization, and eventually, sell it to the other parent company. Roughly 80% of all joint ventures end in a sale by one partner to the other. (Advantages, n.d) References Advantages and Disadvantages of a Joint Venture -Joint Venture Agreements. (n.d.). Legal Document Contract Templates Forms Agreements Kits. Retrieved March 20, 2013, from http://www.rpemery.com/articles/advantanges (Post is Read) Thread: Post: Author: Channel Strategies RE: Channel Strategies James Parady Posted Date: Status: March 23, 2013 4:46 PM Published Hello Nadir and Kristen, Very good information regarding the push and pull strategies. I see it as that some companies might not need to utilize resources such as marketing dollars to do advertisements for certain products. For example eggs or bread. I don't remember the last time I saw a commercial for 11 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... either of them, because they are used by everyone. Not to say their isn't competition because there truly is, but when it comes down to product, their isn't a lot of need to utilize some unnecessary resources for certain products. (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies James Parady Posted Date: Status: March 23, 2013 4:35 PM Published Claudia, I agree with your post regarding joint ventures. You would truly save money and time. Because the best interest of the company is shared, you will also gain valuable contacts for future references and sales that you may not have had without the joint venture. Also great stat regarding the sale from one partner to another. Very informative. (Post is Read) Thread: Post: Author: Channel Strategies RE: Channel Strategies James Parady Posted Date: Status: March 23, 2013 4:28 PM Published Hello Brian and Nadir, Very informative posts. I love that I am learning more after we all read the same article. It really clears things up. I completely agree about companies needing to assess themselves and then pick a particular strategy. If businesses performed a SWOT analysis prior to making decisions whether it be channel strategies or just major business decisions, they would be more apt to succeed more often. (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies James Parady Posted Date: Status: March 20, 2013 6:02 PM Published Some best practice channel strategies are to see yourself as a global competitor and finding innovative ways to make your business more cost efective and stronger and modern. The article also says a couple other ideas such as joint ventures, creating partnerships, lead management, and order capture. Joint ventures is a good option to use local facilities, and making sure the product gets to the local consumer faster. Joint ventures are great when you are targeting a septic country. The risks and costs are high with joint ventures. You can generally gain a loyal customer for life when they can see that your product is trustworthy. This is why creating relationships is so important in the success of your business strategy. The textbook shows some important channel strategies such as push strategy and pull strategy. An example of the push strategy is Hershey’s bars. The manufacturers and retailers know that people will buy them so they manufacturer them to ]it the demand and marketing is used to promote the brand and product bene]its. The pull strategy is to persuade the customer to request that product from the retailer. This promotes high brand loyalty. Customers will know what choice they made before going to the store. An example of this would be when a 12 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... consumer wants a new car. They generally know what make and model they are going to buy before they go to the dealership. One thing to add is that whatever channel distribution a company chooses, there will be risks. These risks change from production risks, placement risks, funding risks, etc. Avoiding the Pitfalls of Channel Management Kotler, Keller A Framework for Marketing Management Push and Pull Marketing Strategies http://www.marketing-made-simple.com/articles/push-pull-strategy.htm#.UUe0wY4z9FA (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Gorete Moutela Posted Date: Status: March 22, 2013 7:54 AM Published Trust is an important...
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This note was uploaded on 02/08/2014 for the course BUS 504 taught by Professor Robinchase during the Fall '12 term at Post.

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