Channel Strategies DB

This will open the doors for new afiliates to be

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Unformatted text preview: redit card companies are partnering with Capital One, such as Orchard Bank and HSBC. This helps these companies to build their customers, but also be able to manage them under one larger corporation. Maria (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Maria Krug Posted Date: Status: March 23, 2013 3:29 PM Published After reading this article, the “best practice” that I think is bene]icial for a manufacturer and management are joint ventures. From Investopedia we learn that, joint ventures are, “A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a speci]ic task. This task can be a new project or any other business activity. In a joint venture (JV), each of the participants is responsible for pro]its, losses and costs associated with it. However, the venture is its own entity, separate and apart from the participants' other business interests.” Therefore, it can be effective for companies to look at the bigger picture and focus on expanding their business throughout the country as well as internationally. This will open the doors for new af]iliates to be associated with the company and help in trying to market their products. Although not every international company is making a great deal of pro]its from Apple products, Apple has worked to have joint ventures with other companies in varying countries. This has at points increased their market shares and customer awareness. Overall, I think that it is positive for businesses to look into joint ventures because this could increase their pro]its and reduce their losses over the course of years. Maria 15 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... Columbus, L. December/January, 2005/2006. Avoiding the pitfalls of channel management. IEE Manufacturing Engineer. betanews.com/2009/10/01/iphone- s- global- success- is- more- marketing- myth- than- reality/ http://www.investopedia.com/terms/j/jointventure.asp (Post is Read) Thread: Post: Author: Channel Strategies RE: Channel Strategies Kristen Hohmann Posted Date: Status: March 24, 2013 5:06 PM Published James, It is true that not all products need to spend a lot of marketing dollars on advertisements, but that can depend on the size of the company, amount of competition, desire of the company to grow, etc. In your egg example, Eggland's Best brand of egg's do advertise on television because they are a national company, where Farmer Joe's Eggs from the local Connecticut egg farm are only sold in stores in nereby towns. Farmer Joe doesn't spend any money on advertising its egg's. Brands like these may focus on their relationship with the distribution channel because they rely on the distribution channel to encourage the sale of the product. In this case the freshness and locally grown image may be used to help promote the brand, and if that is what the market prefers than no additional advertising is necessary. The manufacturer is pushing the distributor to advertise within the store. When specials are run on certain brands, then this is pulling the customer in to purchase that product. Kristen (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Kristen Hohmann Posted Date: Status: March 22, 2013 10:29 AM Published Brian, Knowing your "own capabitilities and where it needs improvement" is a great point. Defining, understanding, and accepting strengths and weaknesses is not always easy to do, but is essential. Human nature, we don't like to see our weaknesses, but if we can see, accept and respond to them we will have a better chance at success. For companies to know what the are capable of and determine if they need to form alliances/joint ventures for channel distribution will add greater potential. Kristen (Post is Unread) 16 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... Thread: Post: Author: Channel Strategies RE: Channel Strategies Kristen Hohmann Posted Date: Status: March 22, 2013 10:17 AM Published Angeleah, Allowing the expert to focus on what they are good at is a very valuable tool for success. This is the reason we have spets in the first place....to specialize and focus on what they know best. This also incorporates the need for trust and developing/maintaining a good relationship within the distribution channel. If there is no trust between the intermediaries to perform their part than there will be a breakdown in the channel. Your example demonstrates the importance of the top level of an organization taking and showing interest in every aspect. Kristen (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Kristen Hohmann Posted Date: Edited Date: Status: March 22, 2013 9:55 AM March 22, 2013 10:10 AM Published...
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