Channel Strategies DB

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Unformatted text preview: nnel-partner-practices-how-to-exceed-customer-expectations/ Riley, J. September 23rd, 2012. Distribution channels. Tutor 2 u. Retrieved from: http://www.tutor2u.net/business/marketing/distribution_channel_strategy.asp (Post is Read) Thread: Post: Author: 5 of 23 Channel Strategies RE: Channel Strategies Angeleah Smith Posted Date: Status: March 24, 2013 11:08 PM Published 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... You are right that risks will be there. The article recommends carefully examining disturbers and partners before entering into agreements to help prevent risk. Still, nothing is guaranteed but if that is practiced a company may find itself preventing many headaches. (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Angeleah Smith Posted Date: Status: March 24, 2013 11:02 PM Published I applaud Cannon for taking so much time and energy into understanding their market. The managers who were sent received extensive knowledge and because of this they were able to prevent severe mistakes. Localized expertise is important, otherwise, what is the point of partnering with someone if they don't have anything new to ofer you? (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Angeleah Smith Posted Date: Status: March 24, 2013 10:59 PM Published Those are some very good points of joint ventures. I think sharing the risk may be the best benefit. Having 100% liability can seem very scary, but when there is help available it makes it easier to manage. The addition of diferent expertise can bring new insights. Although this isn't a joint venture example, this is something new insight can do: Since I came over from customer service at my company and am in collections now, I've already started to implement changes that I think provide a better experience for customers and collectors. It's amazing how much one department can do over the other within the same company. So two people who weren't even in the same company before can have even more insight to provide each other. It goes with the age old saying "two heads are better than one". (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Angeleah Smith Posted Date: Status: March 20, 2013 11:57 PM Published Ok that formatted horribly apologies...hopefully this will be better for the eyes: The article gave insight into partnering with other experts to have valuable channel management This reminds me of how GE Capital Retail Bank partners with the stores who’s credit cards we provide. We try to keep our marketing aligned between the two companies, and the stores can focus on their expertise of their merchandise, and we can focus on ou expertise of credit card management. (Columbus, December/January, 2005/2006) The article also suggests management visiting extensively top business sites. Our CEO Jeff Immelt (of all GE not just GE Capital Retail Bank) stated in a recent biography how he likes to visit important sites that will affect our 6 of 23 5/22/13 10:29 AM Collection http://post.blackboard.com/webapps/discussionboard/do/messa... business. If he is unable himself he’o ll delegate to trustworthy employees. It’s important to know your market the culture surrounding it. For example, once he was convinced it was the right time to invest in the wind mill business; he had the sites explored of where we would be setting up windmills. (Magee, 2009) Bibliography Columbus, L. (December/January, 2005/2006). Avoiding the pitfalls of channel management. IEE Manufacturing Engineer. Magee, D. (2009). Jef Immelt and The New GE Way. New York: Mcgraw-Hill. (Post is Unread) Thread: Post: Author: Channel Strategies RE: Channel Strategies Angeleah Smith Posted Date: Status: March 20, 2013 11:55 PM Published The article gave insight into partnering with other experts to have valueable channel management This reminds me of how GE Capital Retail Bank partners with the stores who’s credit cards we provide. We try to keep our marketing aligned between the two companies, and the stores can focus on their expertise of their merchandise, and we can focus on ou expertise of credit card management. (Columbus, December/January, 2005/2006) The article also suggests management visiting extensively top business sites. Our CEO Jeff Immelt (of all GE not just GE Capital Retail Bank) stated in a recent biography how he likes to visit important sites that will affect our business. If he is unable himself he’ll delegate to trustworthy employees. It’s important to know your market the culture surrounding it. For example, once he was convinced it was the right time to invest in the wind mill business; he had the sites explored of where we would be setting up windmills. (Magee, 2009) Bibliography Columbus, L. (December/January, 2005/2006). Avoiding the pitfalls of channel management. IEE Manufacturing Engineer. Magee, D. (2009). Jef Immelt and The New GE Way. New York: Mcgraw-Hill. (Post is Read)...
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