eng 105 paper.docx - ENG 105 Research Paper on TVC/OVC can...

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ENG 105 Research Paper on TVC/OVC can influence buyer’s choice or not Submitted to: Nasrin Pervin Submitted from: Mirajur Rahman ID no: 1722007630 Sec: 26 1 | P a g e
Abstract The ultimate focus of my research paper ‘‘TVC/OVC can influence buyers choice or not’’ is to discuss the perspective of buyers while to purchase something. In every buyers mind there is always a factor that play in their mind about the product. It’s something like curiosity. But this factor is very sensitive. When a buyer is at their choosing stage then he/she can be manipulated easily. So TVC/OVC can actually influence buyer’s decision. And in my paper my hypothesis completely matched with my research. Acknowledgement I would like to first express my gratitude to Almighty Allah, who gave me the brilliant opportunity and wisdom to successfully complete this research paper with good health and sound mind. Then I would like to show appreciation and affection to my parents who have always been there for me and supported me in every aspect of my life. I would like to express my sincere appreciation to our honorable faculty, Mrs. Nasrin Pervin , without whose guidance it would be practically impossible for me to complete this paper in a satisfactory manner. I enjoyed the challenges of writing this paper because it gave me the opportunity to develop my understanding. Thanking you, Mirajur Rahman 1722007630 Section: 26 2 | P a g e
TABLE OF CONTENTS INTRODUCTION……………………………………………...4 BACKGROUND……………………………………………….4 RESEARCH QUESTIONS…………………………………….6 HYPOTHESIS……………………………………………….…6 RESEARCH METHODOLOGY………………………………7 DATA REPRESENTATION AND ANALYSIS………………7 SUMMARY OF RESEARCH FINDINGS…………………….14 LIMITATIONS…………………………………………………15 RECOMMENDATIONS……………………………………….15 CONCLUSION……………………………………………… .... 15 APPENDIXES………………………………………………….16 APPENDIX 1- Research Topic Submission……………….…..16 APPENDIX 2-Research Proposal…….………………………..16 APPENDIX 3-Questionnaire…………………………………..18 REFERENCES…………………………………………………19 3 | P a g e
Introduction Now a day we are living in a world of advertisement, a world of manufacturing, technically speaking. We still live in a world that, whether we know it or not, embrace advertisement in all its forms. For the survival of a business, TVC/OVC is of vital importance. However, in order to better understand why we are investing so much in one thing; it is very important to know what TVC/OVC does to our brain. We are all subject to a cacophony of TVC/OVC every day, it will have an effect on our brains and our actions. Advertising's aim is to affect the way we think and think. Although some commercials illustrate particular product attributes, some advertisements do not appear to be product-related and are for sale only. When we are seeing ads that time a psychological matter works on our brain which influence us to buy a product.

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