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Research MethodsforBusiness
Business researchis defined asthe systematic and objectiveprocess of generatinginformation for aid in makingbusiness decisions.Business Research Defined
Business ResearchResearch information is neitherintuitive nor haphazardly gathered.Literally, research (re-search) -“search again”Business research must be objectiveDetached and impersonal ratherthan biasedIt facilitates the managerial decisionprocess for all aspects of a business.
I don’tknowif weshouldoffer on-sitechildcare?
Artemus Ward
Basic researchApplied researchBusiness Research Types
Basic ResearchAttempts to expand the limits ofknowledge.Not directly involved in the solutionto a pragmatic problem.
Basic Research ExampleIs executive success correlated withhigh need for achievement?Are members of highly cohesivework groupsmore satisfied thanmembers of less cohesive workgroups?Do consumers experience cognitivedissonance in low-involvementsituations?
Applied ResearchConducted when a decision must bemade about a specific real-lifeproblem

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Winter
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Marketing
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