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Afternoon 15/Day 4 1 The Influence of Social Media in Today’s Culture Today, social media has a significant impact on the way we see the world. It is estimated that by 2017, the global social network audience will exceed 2.5 billion. Networking, entertainment, and hard-hitting journalism and opinion writing within the digital sphere have become a part of everyday life. Thought Leaders now turn to the web to create a splash, influence, and have their voices heard. As such a pivotal part of the way we understand society today, “Social Media & Cultural Studies” is even offered as a degree at universities across the globe. Today social media opens the door for opportunities to create both positive and negative influences on the world. Each day we are bombarded by messages that can impact the way we think, what we think about, and how we view what we think about. Through the power of social media, organizations and individuals can reach audiences in staggering numbers not previously accessible through traditional media channels. In this presentation, participants will review examples of social media and its global impact in both negative and positive ways. In addition, we will consider the implications of not leveraging social media, answering the difficult question – is it right for my organization? In this presentation, you will learn: What are the various social platforms and how are they being leveraged Why is Social Media so effective as a tool to influence the masses Examples of social media influence in today’s culture (pop culture, religion, politics, philanthropy) What is a Digital Footprint and why a professional online presence is crucial What is Brand Awareness and how does it relate to building an international influence through social media Potential pitfalls with social media cultural influence and what behaviors to avoid Steve Lowisz is a widely renowned and trusted entrepreneurial business expert. A highly-rated speaker, author and educator, Steve has served as a consultant across the globe for many Fortune 500 organizations. Having started and led multiple businesses in the field of Human Resources, in 1999 Steve founded Qualigence International, a recruitment research and professional search firm headquartered in Livonia, Michigan, of which continues to serve as CEO. In addition, Steve is also the principal consultant for Lowisz Consulting, which provides both group and individual leadership development consulting and individualized goal planning. Steve’s business philosophy has always been to put the best interests of his clients first. His continual goal is to spread the word of successful business practices to fellow partners, associates and colleagues. INTRODUCTION: Today, social media has a huge influence on the way we see the world.

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