Lecture 8

Lecture 8 - COGS 101C Meeting 8 May 1 2012 Course logistics...

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COGS 101C Meeting 8 May 1, 2012
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Course’logistics’ Your’ scantron’after’class’ Alternatives’to’ experimetrix’posted’ Figurative’language’II’
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Figurative language is important It’s±pervasive±in±prose,±poetry,±formal,±informal,± written,±and±spoken±language± We±want±to±understand±language±as±it’s±actually±used± We±want±to±understand±the±full±breadth±of±the±human± language±faculty± It±poses±important±questions±about±the±mind± How±do±we±understand±Fgurative±language?± What±is±Fgurative±thought±(if±anything)?±
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The Conceptual Metaphor view The’idea’is’that’ Conceptual,’cross-domain’mappings’motivate’or’underlie’ metaphorical’linguistic’expressions’ These’metaphorical’expressions’are’pervasive’ The’mappings’underlying’them’are’unidirectional’ Conceptual’metaphors’are’not’based’on’similarity,’but’ rather’on’conceptual’relations’between’two’domains.’ They’can’motivate’metaphorical’expressions’that’are’ conventional’or’novel’ They’produce’either’linguistic’or’other’behavioral’ expressions’
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Sure, but… What’does’it’mean’that’conceptual’metaphors’ “motivate”’or’“underlie”’metaphorical’expressions— what±s’the’cognitive’reality’of’metaphor?’ Some’possibilities,’from’strongest’to’weakest:’ People’mentally’activate’conceptual’metaphors’whenever’ they’think’about’an’abstract’domain’ They’do’so’when’they’produce’or’process’metaphorical’ expressions’ They’do’so’only’when’consciously’analyzing’expressions’
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How to tell We’can±t’distinguish’among’these’ possibilities’through’introspection’or’ linguistic’analysis’ Instead,’we’need’ways’to’probe’what’ language’users’are’doing’over’the’course’of’ producing’or’processing’language’ In’other’words,’online’experimental’methods’
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Sure, but… What’does’it’mean’that’conceptual’metaphors’ “motivate”’or’“underlie”’metaphorical’expressions— what±s’the’cognitive’reality’of’metaphor?’ Some’possibilities,’from’strongest’to’weakest:’ People’mentally’activate’conceptual’metaphors’whenever’ they’think’about’an’abstract’domain’ They’do’so’when’they’produce’or’process’metaphorical’ expressions’ They’do’so’only’when’consciously’analyzing’expressions’
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Gibbs et al. (1997) Research’question’ do’people’quickly’access’conceptual’metaphors’each’time’they’ encounter’a’metaphorical’idiom’in’discourse?’ How’to’test’this’ Manipulate’texts’that’ppts’read.’They’contain’ metaphorical’idioms’(e.g.’
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Lecture 8 - COGS 101C Meeting 8 May 1 2012 Course logistics...

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