1-Media Influence continued_9-16-13

14 perceiving media messages 15 perception refers to

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Unformatted text preview: llion Little Pieces 11 12 13 Spiral of Silence   opposition remains silent   sense of consensus grows   Nazi Germany—1933-1945   “Many Germans opposed and his policies; however, they kept their opposition silent out of fear of isolation and stigma.” 14 perceiving media messages 15 Perception refers to   the mental activity by which   input from one’s senses   is classified into   recognizable categories   of meaning 16 Categorization   is the strategy   our brains use to more efficiently   process data from our senses 17 Assigning something to category   expedites our reactions   shapes our judgments   and allows us to function effectively 18 Subliminal categorizing •  from the Latin words sub, meaning under or below •  and limen, meaning threshold •  social scientists use the word to mean •  below the threshold of consciousness 19 Our subliminal brain 3 17 Assigning something to category   expedites our reactions   shapes our judgments   and allows us to function effectively 18 Subliminal cate...
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This note was uploaded on 02/04/2014 for the course MEDIA 180 taught by Professor Parisi during the Fall '08 term at CUNY Hunter.

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