1-Media Influence continued_9-16-13

310 7 studying tv violence 1 media messages to opinion

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Unformatted text preview: selective interpretation   selective retention   1038246950310   (103) 824-6950 ex. 310 7 Studying TV Violence 1   media messages to   “opinion followers”   peers with less media contact 6 Study also found “selective processes” at work   selective exposure   selective interpretation   selective retention   1038246950310   (103) 824-6950 ex. 310 7 Studying TV Violence   Bobo doll studies   Albert Bandura   Stanford 1961, 1963 & 1965   72 nursery school children—36 boys & 36 girls   imitative behavior   aggressive models   non-aggressive models   control group 8 Results   those exposed to the aggressive adult model   more aggressive with the doll   boys more physically aggressive than girls   especially with male model to imitate   girls and boys closer on verbal aggression   neither likely to imitate when model was punished for aggressive behavior   watching videotaped model brought less change in behavior overall 9 9/15/13 Behavioral effects of viewing television violence   for some children...
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