1-outline of print culture lectures_9-18&9-23

Public expanding market for womens books rise of

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Unformatted text preview: ious figures   like the Christ child   were depicted as being much larger   than mere mortal 9/17/13 50 51 By the 1600s, representations   simulated the way   the human eye   sees people and objects   when viewed from   a single vantage point 52 53 Around the same period   clothing become   more expressive   of individuality   and gender difference 54 55 56 Printing and the Industrial Revolution   rapid spread of knowledge and literacy   emergence of middle class and new professions   requirement of compulsory education of the general public   expanding market for women’s books   rise of publishing professionals 57 American book publishing   colonial print shops: biblical literature, novels, including risqué topics   19th century innovations:   introduction of linotype machines   introduction of affordable books   serial and dime (paperback) novels 58 Publishing houses   companies that tried to identify and produce the works of good writers   professionalized the book industry 8 57 American book publishing   colonial print shops: biblical literature, novels, including risqué topics   19th century innovations:   introduction of linotype machines   introduction of affordable books   serial and dime (paperback) novels 58 Publishing houses   companies that tried to identify and produce the works of good writers   professionalized the book industry   divided industry tasks into 3 phases: (1) acquiring, (2) publishing and (3) marketing books 59 TYPES OF BOOKS   trade books (adult and juvenile)   professional books   textbooks—e-book format   mass-market paperbacks   religious books   reference books   university press books 60 BOOKSELLING TODAY   bookstores   book clubs   online bookstores   e-book readers—i.e., Kindle 61 9/17/13 Issues in Bookselling   large corporate ownership   chains and superstores   putting specialized stores out of business   online retailers such as Amazon.com are   putting specialized and superstores   on the ropes—Borders folded in 2011 9...
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