Solutions launch an it enabled business

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Unformatted text preview: ocedures. • Solutions: Launch an IT-enabled business transformation to improve its use of customer data. 5.4 Essentials of Business Information Systems Chapter 5 Foundations of Business Intelligence: Databases and Chapter Information Management Information NASCAR Races to Manage Its Data • Mobile Technology Center enables more accurate tracking of statistics; new, comprehensive fan database allows NASCAR to know more about fans. • Demonstrates IT’s role in establishing customer intimacy. • Illustrates digital technology’s role boosting profitability by targeting customers accurately. 5.5 Essentials of Business Information Systems Chapter 5 Foundations of Business Intelligence: Databases and Chapter Information Management Information NASCAR Races to Manage Its Data 5.6 Essentials of Business Information Systems Chapter 5 Foundations of Business Intelligence: Databases and Chapter Information Management Information The Database Approach to Data Management • Database: • • Collection of related files containing records on people, places, or things Prior to digital databases, business used file cabinets with paper files • Entity • • Generalized category representing person, place, thing on which w...
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