Laudon_ch05

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Unformatted text preview: decision making • Software for database reporting and querying • Tools for multidimensional data analysis (online analytical processing) • Data mining • E.g. Harrah’s Entertainment gathers and analyzes customer data to create gambling profile and identify most profitable customers 5.29 Essentials of Business Information Systems Chapter 5 Foundations of Business Intelligence: Databases and Chapter Information Management Information Using Databases to Improve Business Performance and Decision Making Business Intelligence A series of analytical tools works with data stored in databases to find patterns and insights for helping managers and employees make better decisions to improve organizational performance. 5.30 Figure 5-13 Essentials of Business Information Systems Chapter 5 Foundations of Business Intelligence: Databases and Chapter Information Management Information Using Databases to Improve Business Performance and Decision Making Online Analytical Processing (OLAP) • Supports multidimensional data analysis, enabling users to view the same...
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This document was uploaded on 02/11/2014.

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