216 essentials of business information systems

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Unformatted text preview: eneral environment, including socioeconomic trends, political conditions, technological innovations, and global events. 2.16 Essentials of Business Information Systems Chapter 2 E-Business: How Businesses Use Information Systems Components of a Business The Role of Information Systems in a Business • Firms invest in information systems in order to: • Achieve operational excellence • Develop new products and services • Attain customer intimacy and service • Improve decision making • Promote competitive advantage • Ensure survival 2.17 Essentials of Business Information Systems Chapter 2 E-Business: How Businesses Use Information Systems Types of Business Information Systems Systems from a Functional Perspective Systems • Sales and marketing systems • Manufacturing and production systems • Finance and accounting systems • Human resources systems 2.18 Essentials of Business Information Systems Chapter 2 E-Business: How Businesses Use Information Systems Types of Business Information Systems Systems from a Functional Perspective • Sales and marketing systems • • Support activities for selling and marketing firm’s products or services Senior management: • • Middle management: • • Support market research, analyze marketing campaigns, pricing decisions, sales performance Operational management and employees: • 2.19 Monitor trends affecting products and sales, planning for new products and services, monitor performance of competitors Locating and contacting prospective customers, process orders, provide customer service support Essentials of Business Information Systems Chapter 2 E-Business: How Businesses Use Information Systems Components of a Business Example of a Sales Information System Figure 2-5 This system captures sales data at the moment the sale takes place to help the business monitor sales transactions and to provide information to help management analyze sales trends and the effectiveness of marketing campaigns. 2.20 Essentials of Business Information Systems Chapter 2 E-Business: How Businesses Use Information Systems Types of Business Information Systems Systems from a Functional Perspective • Manufacturing and production systems • • Support activities for producing firm...
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