243 essentials of business information systems

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Unformatted text preview: se Systems Figure 2-15 Enterprise systems integrate the key business processes of an entire firm into a single software system that enables information to flow seamlessly throughout the organization. These systems focus primarily on internal processes but may include transactions with customers and vendors. 2.43 Essentials of Business Information Systems Chapter 2 E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Supply Chain Management Systems • Manage relationships with suppliers, purchasing firms, distributors, and logistics companies • Manage shared information about orders, production, inventory levels, etc. • Goal is to move correct amount of product from source to point of consumption as quickly as possible and at lowest cost • Type of interorganizational system: • 2.44 Automating flow of information across organizational boundaries Essentials of Business Information Systems Chapter 2 E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Example of a Supply Chain Management System Customer orders, shipping notifications, optimized shipping plans, and other supply chain information flow among Haworth’s Warehouse Management System (WMS), Transportation Management System (TMS), and its back-end corporate systems. Figure 2-16 2.45 Essentials of Business Information Systems Chapter 2 E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Customer Relationship Management Systems • Help manage relationship with customers • Coordinate business processes that deal with customers to optimize revenue and customer satisfaction, and increase sales • Combine sales, marketing, and service record data from multiple communication channels to provide unified view of customer, eliminate duplicate efforts • E.g. Saab CRM applications to achieve 360º view of customers resulted in greater follow-up rate on sales leads and increased customer satisfaction 2.46 Essentials of Business Information Systems...
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This document was uploaded on 02/11/2014.

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