12 essentials of business information systems chapter

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: d text marketing messages can be integrated into single marketing message and consumer experience 9.12 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce and the Internet Unique Features of E-commerce Technology • Interactivity • The technology works through interaction with the user • Effect: • Consumers engaged in dialog that dynamically adjusts experience to the individual • Consumer becomes co-participant in process of delivering goods to market 9.13 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce and the Internet Unique Features of E-commerce Technology • Information density • Large increases in information density—the total amount and quality of information available to all market participants • Effect: • Greater price transparency • Greater cost transparency • Enables merchants to engage in price discrimination 9.14 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce and the Internet Unique Features of E-commerce Technology • Personalization/Customization • Technology permits modification of messages, goods • Effect • Personalized messages can be sent to individuals as well as groups • Products and services can be customized to individual preferences 9.15 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce and the Internet Unique Features of E-commerce Technology • Social technology • The technology promotes user content generation and social networking • Effect • New Internet social and business models enable user content creation and distribution, and support social networks 9.16 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce and the Internet Key Concepts in E-commerce: Digital Markets and Key Digital Goods In a Global Marketplace Digi...
View Full Document

This document was uploaded on 02/11/2014.

Ask a homework question - tutors are online