38 single market for many buyers and sellers may be

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Unformatted text preview: iciencies and Relationships Efficiencies • Net marketplaces (e-hubs) • • Industry-owned or owned by independent intermediary • Generate revenue from transaction fees, other services • Use prices established through negotiation, auction, RFQs, or fixed prices • May focus on direct or indirect goods • 9.38 Single market for many buyers and sellers May be vertical or horizontal marketplaces Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce A Net Marketplace Figure 9-7 Net marketplaces are online marketplaces where multiple buyers can purchase from multiple sellers. 9.39 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce Business-to-Business Electronic Commerce: New Business-to-Business Efficiencies and Relationships Efficiencies • Exchanges • • • • Independently owned third-party Net marketplaces Connect thousands of suppliers and buyers for spot purchasing Typically provide vertical markets for direct goods for single industry (food, electronics) Proliferated during early years of e-commerce; many have failed • 9.40 Competitive bidding drove prices down and did not offer long-term relationships with buyers or services to make lowering prices worthwhile Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods M-Commerce M-Commerce Services and Applications • Although m-commerce represents small fraction of total e-commerce transactions, revenue has been steadily growing • • Banking and financial services • Wireless Advertising • 9.41 Location-based services Games and entertainment Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce Global M-commerce Revenue 2000-2009 Figure 9-8 M-commerce sales represent a small fraction of total ecommerce sales, but that percentage is steadily growing. (Totals for 2007– 2008 are estimated.) 9.42 Essentials of Business Information Systems Cha...
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