How successful has it been what are the problems that

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Unformatted text preview: arkets, Digital Goods Electronic Commerce Interactive Session: Organizations Can eBay Continue Growing? • Read the Interactive Session and then discuss the following questions: • What is eBay’s business model and business strategy? How successful has it been? What are the problems that eBay is currently facing? • How is eBay trying to solve these problems? Are these good solutions? Are there any other solutions that eBay should consider? • What people, organization, and technology factors play a role in eBay’s response to its problems? • Will eBay be successful in the long run? Why or why not? 9.25 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce Payment Systems Interactive Session: People The Allure of MySpace • Read the Focus on Organizations and then discuss the following questions: • How do businesses benefit from MySpace? How do MySpace members benefit • Does MySpace create an ethical dilemma? Why or why not? • Do parents’ and schools’ objections to MySpace have any merit? Should a site such as MySpace be allowed to operate? Why or why not? • Is there anything that MySpace management can do to make the site less controversial? 9.26 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce and the Internet Toyota set up a MySpace profile for the Yaris to attract the attention of young buyers and gather marketing data. 9.27 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce Types of Electronic Commerce • Business-to-consumer (B2C) • Business-to-business (B2B) • Consumer-to-consumer (C2C) • Mobile commerce (m-commerce) 9.28 Essentials of Business Information Systems Chapter 9 E-Commerce: Digital Markets, Digital Goods Electronic Commerce Achieving Customer Intimacy: Interactive Marketing, Achieving Personalization, and Self-Service Personalization, • Interactive marketing and personalization • We...
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This document was uploaded on 02/11/2014.

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