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Unformatted text preview: tes. Basically, the book states that smokers are likely to experience cognitive
dissonance because their actions (smoking) contradict their knowledge that smoking “increases
the risks of lung cancer, emphysema, and earlier death” (Aronson, et al, 138). The fascinating
aspect of Cognitive Dissonance Theory is the response of human beings when dealing with such
dissonance and discomfort. The book talks about how human beings want to maintain a positive
self-image, and so when faced with dissonance, they respond to the dissonance in three ways: 1)
by changing their behavior to bring it in line with the dissonant cognition, 2) by coming up with
a way to justify ones behavior by changing one of the dissonant cognitions, and 3) trying to
justify one’s behavior by adding a new cognition (Aronson, et al, 138). The book provides three
ways a smoker can respond to cognitive dissonance. A smoker quits smoking so that their
behaviors match up with their cognition. A smoker does not quit, but reduces once dissonance by
justifying her or his behavior by saying minimizing the effect...
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