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Unformatted text preview: s of the airline industry and hotel industry in using yield management Hotel groups can spend large amounts of money on­site for food and beverage 8 Use of Yield Management Use of Yield Management Goals of yield management 1. Maximize profit for guest room sales 2. Maximize profit for hotel services (food, beverage, and convention services) Applications: 1) Pricing and inventory control = maximize profits from sale of rooms and services 2) During low occupancy periods, it is precisely during these challenging times that hotel professionals should be apply Revenue Management methods and the data to manage hotel pricing and customer mix. 9 Use of Yield Management Use of Yield Management Discuss yield management software example in chapter (p. 170­171) maxim® Revenue Management Solutio...
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