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Unformatted text preview: resent occupancy demand for each night in the future. Use special rates, packages, and group discounts to build future demand; then adjust rates upwards to match that demand. When reviewing future reservations remember to check past history for those dates, movable holiday dates, current and 18 past booking pace Forecasting Forecasting Importance of daily accuracy in forecasting. 19 Forecasting Forecasting Star Report that is made possible by STR Global; headquartered in Hendersonville, TN, and STR Global is based in London, with a satellite office in Singapore; Randy Smith is founder in 1988 Offers monthly, weekly, and daily STAR benchmarking reports to more than 38,000 hotel clients, representing nearly 5 million rooms worldwide. STR Global and STR are now the world’s foremost sources of hotel performance trends 20 Block­Out Periods Block­Out Periods Block­out periods ...
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This note was uploaded on 02/10/2014 for the course HA 210 taught by Professor Shelton during the Fall '07 term at N. Arizona.

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