“The person who really thinks learns quite as much from his failures as from his successes.”-John Dewey For the past few summers my friend and I have started small profitable businesses using the internet. Our first endeavor we named the Auracast Corporation (unregistered) in which we used our extensive graphic design and programming skills to produce websites for local businesses (including my family’s business at nixonsfarm.com). This past summer (between junior and senior year) I again met with my friend to start up our business once again. Unfortunately, however, we found that the sector of the online industry that we were trying to break into was moving much to fast for us to handle. The old marketing strategies were failing as much larger companies moved in with huge advertising budgets and television ads. We needed to move on. Through a family friend we got into, of all things, the diamond importing business. After the first diamond was sold I broke with my friend over fundamental
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