1. Routine Goodwill messages.pptx - Routine Goodwill...

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Routine & Goodwill Messages
Goodwill Letters Congratulations Appreciation Condolences
Goodwill Letters Be sincere in your remarks Keep your letter focused on the recipient, not on yourself or your company. Do not write this letter solely for the purpose of making a sales pitch. The purpose of this letter is to spread goodwill, without promoting any hidden agenda. Keep your letter brief. Be concrete: include details that tell what the person did to deserve the recognition. Don’t use clichés. Keep your tone conversational.
Congratulation Letter Write the congratulation letter as soon as possible State the specific occasion Express praise and approval Keep your congratulation letter simple and concise Be positive Don't suggest that the fortunate event should benefit the letter-writer Don't exaggerate your congratulatory words :
Dear Mr Rehman : On behalf of the entire team of Rosewood Publications, I would like to heartily congratulate you on your recent graduation from Texas University with Masters in Journalism. That you

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