05 Measurement and Scaling Slides

Awareness belief about attributes relative importance

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Unformatted text preview: nt & Scaling Slides 10/2/13 Cognition !  Information about the object !  Awareness !  Belief about attributes !  Relative importance of attributes in performance Affect !  Overall feeling toward the object (risky) !  Preference of one object over another Action !  Expectation of future behavior !  Behavior 3 Measurement & Scaling Slides 10/2/13 !  Identify what knowledge will enable management action !  Identify what level will provide e...
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