05 Measurement and Scaling Slides

Reverse code item in order to reduce errors due to

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Unformatted text preview: measured in relation to other attributes of interest. !  difficult to administer !  summary attitudes are captured, but not gradations/granular information !  run the risk of pushing measurement to the object-level 8 Measurement & Scaling Slides 10/2/13 Some useful norms Norms !  Reverse code item in order to reduce errors due to inattention !  Attempt to favor composite (multiple items) measures over global (single item) measures !...
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