05 Measurement and Scaling Slides

Most common in mr semantic differential scale snake

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Unformatted text preview: 7 Measurement & Scaling Slides 10/2/13 Graphic Scale !  Relatively easy to administer !  Need to be converted for ease of analysis !  Once converted, no different from itemized scales Itemized Scales !  Likert (summated-rating) Scale !  most common in MR !  Semantic-Differential Scale !  Snake diagrams are easy to communicate findings !  Stapel Scale !  easier to administer over telephone, as compared to semantic-differential scale Comparative Scales !  Attributes are...
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This note was uploaded on 02/13/2014 for the course BMKT 312 taught by Professor Surajcommuri during the Fall '13 term at SUNY Albany.

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