BMKT 312 F13 C4 Review

What is the difference between longitudinal studies

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: C4 Study Guide 1 5. What is the difference between longitudinal studies and cross-sectional studies? By definition, cross-sectional studies measure a population at only one point in time, while longitudinal studies repeatedly measure the same population over a period of time. A cross-sectional study is like a snapshot and a longitudinal study is like a video. 6. What is the difference between a continuous and a discontinuous panel? Continuous panels ask panel members the same questions on each panel measurement. Discontinuous panels vary questions from one panel measurement to the next. Unlike the continuous panel, discontinuous panels may be used for multiple purposes because the information collected by a discontinuous panel varies from one panel measurement to the next. Continuous panels are ideally suited to brand switching and market tracking studies, while discontinuous panels are of the snapshot variety, where comparisons are made between groups included in a discontinuous panel. 7. What is an omnibus panel? An omnibus panel is a discontinuous panel. These panels may be used for a variety of purposes, and the information collected varies from one panel measurement to the next. Essentially, the discontinuous panel’s primary usefulness is that it represents a large group—people, stores, or some other entity that is agreeable to providing marketing research information. 8. Why are studies of “if-then” variety considered to be causal studies? Causality refers to understanding a phenomenon in terms of conditional statements of the form “If X, then Y.” These “if-then” statements, then, become ways of manipulating independent variables of interest. 9. Define each of the following: independent variable, dependent variable, and extraneous variable. Independent variables are those that the researcher can control and wishes to manipulate. Some independent variables include level of advertising expenditure, type of advertising appeal (humor, prestige), display location, method of compensatin...
View Full Document

This note was uploaded on 02/13/2014 for the course BMKT 312 taught by Professor Surajcommuri during the Fall '13 term at SUNY Albany.

Ask a homework question - tutors are online