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Unformatted text preview: the questionnaire design rules and procedures covered in class and in the textbook to decide on
whether a question makes it into the questionnaire and how it will be worded.
Your questionnaire must be consistent with the information needs and dummy tables/charts approved in
Part I. Your questionnaire must be web-based and on Qualtrics.
Your questionnaire will be evaluated on the basis of:
(a) relevance to information needs and dummy tables/charts -- whether the questions address the
information needs and dummy tables/charts
(b) comprehensive coverage -- whether all the information needs and dummy tables/charts are
represented in the questionnaire
(c) design -- whether the questions follow the rules of questionnaire design (see textbook and
refer class discussion of the topic).
Come prepared to work on your questionnaire in class on October 16. Your URL is due by October 18.
Upload URL to Blackboard (Assignments). You will receive feedback by October 19. Each member of
your team will also receive a unique four-digit code along with the feedback. More information on the
Once approved, pretest your questionnaire, make relevant changes, and gather data. No major changes
are allowed past this point. Each member of your team is required to gather data from at least 20
respondents. BMKT 312 Fall 2013! 2/5 ! The ﬁrst question on your questionnaire must ask respondents to enter the code of the member who
invited the respondent to participate in the study. Therefore, you must share your code with respondents
you invite. This is the only way to ensure individual members receive credit for ﬁeldwork. Complete data
gathering by October 29. Class time on October 30 is reserved for reviewing your ﬁeldwork. You must
bring your complete data ﬁle to class on this day....
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- Fall '13