This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Part III: Data Analysis
Prepare an analysis plan for each question on your questionnaire as well as the analyses that will lead
you to each dummy table/chart prepared in Part I. The analysis plan is for your use and there is no need
to submit it. Analyze your data accordingly. You will be evaluated on whether the appropriate analyses
have been selected and whether all the analyses are conducted correctly. You are encouraged to bring
your data to class on the days we cover data analysis and analyze your data in class.
Your ﬁnal report must contain at least the following analyses of your data.
Descriptive statistics of classiﬁcation variables. At the minimum:
Men versus women
One major versus others
Overall means of key questions
Interaction of some of the descriptive statistics above. At the minimum:
Class tabulated against sex
Sex tabulated against major
Explain differences in means of important variables across groups. At the minimum:
Differences between women and men
Differences across age groups
Differences across class
Differences across current stores patronized
If you want to meet with me and go over your analysis, feel free to set-up an appointment for optional
meetings during the week of Nov 18. Sign-up sheet will be available on Blackboard. Please coordinate
with others as a minimum of two members are required to attend these meetings.
Upload your SPSS output ﬁles to Blackboard (Assignments) by Dec 09. Part IV: Reporting
Presentation of Findings: You will present your research ﬁndings in a 15-minute web presentation on
either Dec 02 or Dec 04. You will receive an invitation in advance and you will have time to familiarize
yourself with the...
View Full Document
This note was uploaded on 02/13/2014 for the course BMKT 312 taught by Professor Surajcommuri during the Fall '13 term at SUNY Albany.
- Fall '13