06 Questionnaire Design Slides

Include a counterbiasing statement 2 questionnaire

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: (e.g., categories for answers) !  Use randomized response model !  Include a counterbiasing statement 2! Questionnaire Design Slides! 10/7/13! Bad Questions !  Asking about multiple issues in a single question. !  Do you like going to the mall, and if you do, why? !  Do you like going to the mall and shopping? Bad Questions !  Question is too long. !  Okay, so here s our next question. Now, you may or may not know the answer, so feel free to say if you do not. Some people like going to the mall and shopping, some people like going to the mall but not shopping, and some people do not like going to the mall but like shopping. Of all the three types of people that I have listed... Bad Questions !  Use of jargon !  What is your psychographic profile? !  What is your risk tolerance index? 3! Questionnaire Design Slides! 10/7/13! Bad Question !  Does not recognize that some respondents may not be able to answer. !  How old was your father when he first got married? !  18-24 !  25-35 !  Over 35 Bad Question !  Does not use units of measurement that mean the same a...
View Full Document

Ask a homework question - tutors are online